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MAKING NEWS
Mon, 07 September 2009
Adolf Hitler used as face of AIDS in German ad
7TH September 2009
A STEAMY new AIDS awareness advert shows an Adolf Hitler lookalike having sex.
The controversial footage - to be shown on TV and in cinemas - is aimed at shocking the public out of complacency over unprotected sex.
"We asked ourselves what face we could give to the virus, and it couldn't be a pretty face," said Dirk Silz, creative director for the advertising agency behind the "AIDS is a mass murderer" campaign.
"The campaign is designed to shake people up, to bring the topic of AIDS back to centre stage, and to reverse the trend of unprotected sexual intercourse."
The ad, made for German audiences, shows blurred clips of a couple having sex and it is only at the end that the man is revealed as Hitler.
A tag line then reads: "AIDS is a mass murderer."
The campaign, which also features posters of Joseph Stalin and Saddam Hussein lookalikes en flagrante, was organised with AIDS awareness group Regenbogen e.V. ahead of World AIDS Day on December 1.
Created by the Das Commitee advertising agency, it is backed by a website www.aids-is-a-mass-murderer.com.
SOURCE: news.com
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